Custom Med Lite supports the “Wrocław Gets Vaccinated” (“Wrocław się szczepi”) campaign
The City of Wrocław has expanded its "Wrocław Gets Vaccinated" campaign with the Custom Med Lite e-learning platform – a digital educational tool developed by Animativ Health in collaboration with the Medical University of Wrocław.
Animativ Health, in collaboration with the Medical University of Wrocław, developed and implemented the Custom Med Lite e-learning platform as part of the “Wrocław Gets Vaccinated” (“Wrocław się szczepi”) public health campaign.
This marks the first initiative of its kind in Poland to combine local government efforts, academic expertise, and digital technology to support health education.
A new phase in the campaign’s development
For years, Wrocław has consistently invested in preventive health initiatives. The “Wrocław Gets Vaccinated” (“Wrocław się szczepi”) campaign has delivered measurable results, with vaccination rates in the city approximately 5% higher than the national average.
The launch of the Custom Med Lite platform represents the next step in strengthening public health awareness and expanding educational efforts through modern digital tools.
End-to-end delivery by Animativ Health
Animativ Health was responsible for the full delivery of the platform—from initial concept and UX/UI design to development and deployment.
The goal was to create a solution that is not only functional, but also highly effective as an educational tool and accessible to a broad audience. The platform was designed with usability in mind, ensuring an intuitive user experience and easy access to content.
Expert content by the Medical University
The educational content was developed by the Medical University of Wrocław. Courses were created by medical professionals based on up-to-date scientific knowledge, ensuring both accuracy and high quality.
The combination of academic expertise and Animativ Health’s technological capabilities resulted in a solution tailored to real user needs.
Modern approach to health education
Custom Med Lite offers online courses on vaccination, delivering knowledge in an accessible and engaging format. Thanks to e-learning, users can access content at their own pace and on their own schedule.
The platform serves not only as an educational tool, but also as tangible support for the campaign—helping to build awareness and empower informed health decisions.
A collaboration that delivers real impact
The project, delivered as part of the “Wrocław Gets Vaccinated” (“Wrocław się szczepi”) campaign, demonstrates the effectiveness of collaboration between the public sector, academia, and technology providers.
The implementation of Custom Med Lite is another example of how digital solutions can enhance health education—an area of critical importance for the future of society.
